1. Introduction

Closer2event is a tech company that provides an accommodation map solution for event attendees who need to search for a place to stay during an event. It is a widget that can be easily integrated within a website, in post purchasing email ticketing order or “Thank you page” and also be embedded in an iframe.

URL example: https://map.closer2event.com/?event=your_event

2. Where should we place the map?

There are some “hot spots” where to display the map. But do not forget that the main goal is to make the widget accessible for the event attendees before they start searching on their own.

All the places to display this widget/map:

  • Within the event website in the main menu, f.i. in a separate tab called “Accommodation” or “Find a hotel” or “Plan your trip” or “Hotels & Airbnbs”

  • On the ticketing platform (Event info page)

  • On the ‘thank you page”, after-purchase page in a pop-up banner for instance.

  • Within the “confirmation e-mail order” after the ticket purchase adding a banner as  “find your place to stay nearby the venue”

  • On Social media posts like facebook, twitter or Instagram

  • Periodic newsletters tracking the customer journey

Integration options:

    1. The direct link that opens the map in a new tab 

    2. Map embedded in an iframe

3. Creation of Accommodation Maps:

To create one accommodation map or even different maps, there are 3 options:

  • Option 1: Take our standard URL parameters using Latitude and Longitude of the event location and check in -out. 

  • Option 2: API instructions. Full access to create “n” automatic and standard maps that allows you to change colors but not custom logo, venue marker or oficial hotels.

  • Option 3: Manually using Closer2event dashboard (login access)

Tips to choose which is your best option choice:

If you need to create several maps and not just  1 accommodation map, with different location and dates, then the most common alternative is option 1 - if the only thing you want to change between the maps is the location and event dates or even option 2 if you have too many maps to create.

But If you need to change the logos, custom colors and a specific venue marker images on each map, or add official hotels, and not just location addresses or event dates, then you will have to choose option 3 and ask us for a dashboard login access.

If you are an event promoter and you just need 1 map for your website and for all the purposes like one location, one date,  custom colours and a specific venue marker, then use option 3, we can create the map for you in an eye click and send it to you by email.

Note: in all 3 options, you can ask to have access to our dashboard, where you will be able to manually create, modify and/or delete all your events. Besides, you will have access to check all the real time bookings and KPIs related to your maps.

Option 1: 

- URL parameters to change (using lat and long)

&check_in=”yyyy-mm-dd” (check-in is usually the date of the event)

&check_out=”yyyy-mm-dd” (check out is usually the date after the event)

&center.lat=”number” (the Latitude where the map is going to be centred)

&center.lng=”number” (the Longitude where the map is going to be centred)

&markers.0.lat=”number” (the Latitude of the event venue marker)

&markers.0.lng=”number” (the Longitude of the event venue marker)

&param_1=”text” (Optional - External key for your purposes*)

&param_2=”text” (Optional - External key for your purposes*)

&param_3=”text” (Optional - External key for your purposes*)

Note: Normally “centre” and “ venue markers” have the same coordinates

*And "param_1", "param_2" and "param_3" are usually used to map user ids, event tags and any custom information required by you, for instance, when you are interested in getting back from us one specific booking with our Id and match it with your incoming id.

-Example of the URL with lat & long:


-URL parameters to change (using Address)

addr=”text” (introduce The street address of your event the same way you use to type it in google maps)

Note: For this option use map2.closer2event.com instead of map.closer2event.com

-Example of the URL with address:

https://map2.closer2event.com?addr=Tech City, Barcelona&lang=en&check_in=2020-09-07&check_out=2020-09-10&event=your_event

Option 2: API instructions:

Closer2event has developed an API specifically for ticketing platforms, EMS or even event aggregators so that an accommodation event map can be automatically created.

After the signature of the service agreement, Closer2event will facilitate access key codes to the API for your testing as well as for the production mode.

Developers should test the API and generate some maps until most of the fields regarding the widget customisation (colour, logos, markers, etc…) are correctly defined.

Once approved, we can start generating maps through the API (we recommend the first set of 50-100 event maps to test that everything is working properly)

Option 3: Manually

From the access to your dashboard, by clicking on “Events” in the menu, you can create and modify any map manually.

Access to the dashboard: https://api.closer2event.com/login

Note: ask to closer2event to facilitate you a login access with your email address and a password.

4. Implementation of the map in the Website or in your APP. Iframe Instructions

Below is the iframe code to embed the widget within your website:

<iframe id="closer2event-iframe" src="https://map.closer2event.com/?event=your_event" width="100%" height="880px" frameborder="0"></iframe>

<script id="closer2event-6d0d8769" type="text/javascript" src="https://map.closer2event.com/assets/widget/map.js"></script>


  • "iframe" must be placed in the "body" of the HTML

  • "script" can be placed in the "head" tag, or in the "body" tag. Adding the script will strongly help us to resize the iframe in case a mobile device is not properly adjusted.

However, if you prefer to direct customers to your map without using the  iframe widget, please use the following link: https://map.closer2event.com/?event=your_event

5. UTM: Tracking of metrics (traffic and sales)

It is required to use the UTM´s correctly so that you can keep track within your dashboard of where booking are coming in from. For this purpose, please use the following UTM's:

Option on website menu: https://map.closer2event.com/?event=your_event&utm_source=web&utm_medium=menu&utm_campaign=menu

The map on the website homepage:


The map on ticketing webpage:


Thank you page:


Confirmation email:




Facebook campaign/post:


Instagram campaign/post:


Twitter campaign/post:


Note: To maximize conversion, it is highly required to make the map accessible with just one click (maximum Two), combined with active social media and/or mail marketing campaigns.

6. Call to action/Banners examples:

6.1. Examples of Banners you can use:

Find herewith  some examples that have worked great in the confirmation email and in the event webpage which you can use or get inspired from:

6.2.Thank you page real examples:

6.3 Confirmation mail real examples:

7. Social media campaigns


By adding the URL in your Facebook posts (https://map.closer2event.com/?event=your_event&utm_source=socialmedia&utm_medium=facebook&utm_campaign=facebook), it will automatically generate the image that is linked to your event map. It should look like the example displayed below: