Find herewith the 5 touching points to maximize conversion rate and bookings in your event website and communications. Feel free to contact us and we will be glad to support you by giving you best practices, our expertise and banners to succeed with a good implementation for your event.
To be placed in a home page is best "touch point" for your users and attendees. Better to be placed in 1 click access than in two or three. As users will only take profit of this accommodation info if you show them an easy access. Otherwise they will probably not look for accommodation in your website.
If there is a menu bar in your website, it is one of the best approaches you can offer to your users and attendees. The closer to the ticketing info the better.
To be placed in the "thank you page" once your attendees have already bought the tickets. By using a pop up message or a banner would be a great idea too.
This is one of the best touching points and a great cross-selling moment, as there is no friction in any moment during the ticketing purchase order. We encourage you to set up this touching point as one of the best options to complete the above key points mentioned.
Definitely one of our favourites touching points to increase bookings are the social posts in facebook and twitter. Your attendess and followers will appreciate to get the best accommodation option to reach the venue in an eye click.
They always are helping you to generate more engagement on your event website. A thread of communication with your fans that never fails and helps you to improve conversion ratios to sales.